Job Description: ABDM Lead
About CureBay:CureBay is at the forefront of digital healthcare, committed to transforming patient care and wellness through innovative solutions. We are dedicated to bridging the healthcare gap by leveraging technology to provide accessible, affordable, and high-quality services to all.
Position Summary:As the ABDM Lead, you will be pivotal in driving the adoption and integration of ABHA (Ayushman Bharat Health Account) creation and linkage throughout CureBay's operations. This role requires close collaboration with multiple internal teams and external partners to ensure seamless execution and achievement of strategic targets. You will be the primary liaison with the National Health Authority (NHA) and will own the end-to-end success of our ABDM-related activities.
Key Responsibilities
- Drive ABHA Creation and Linkage: Lead and coordinate efforts across various channels and B2B opportunities to maximize ABHA creation and linkage, including:
- Clinics, Hospitals, and Usha Labs projects.
- Swasthya Mitras and Medical Executives (MEs).
- Command Center initiatives and Health Camps.
- Direct-to-Consumer (D2C) and Personal Health Record (PHR) adoption programs.
- NHA Coordination & Facility Onboarding: Serve as the primary point of contact with the National Health Authority (NHA), coordinating for new facility onboarding and ensuring strict compliance with ABDM guidelines.
- Revenue Claims Management: Oversee and manage the end-to-end process for ABDM-related revenue claims, ensuring accuracy and timely realization.
- Strategic Liaison: Act as the key intermediary between NHA and CureBay, translating complex regulatory guidelines into actionable plans for internal teams.
- Target Ownership: Establish clear, measurable targets for ABHA creation and linkage across all channels and take full ownership of achieving these KPIs.
- Cross-Functional Collaboration: Work closely with business, product, technology, and operations teams to integrate ABDM initiatives seamlessly into existing workflows and new projects.
- Reporting & Analysis: Monitor performance metrics, prepare regular reports on ABDM progress, and identify areas for improvement and growth.
Qualifications
- Experience:
- 7 to 10 years of professional experience in Project Management, Operations, or Business Development within the Healthcare or Health-tech ecosystem.
- At least 2–3 years of experience specifically leading digital health initiatives or working directly with government-backed health frameworks.
- Domain Expertise:
- Deep, working knowledge of the Ayushman Bharat Digital Mission (ABDM) ecosystem, including technical and operational nuances of ABHA ID generation and the Unified Health Interface (UHI).
- Leadership & Drive:
- Proven track record of managing large-scale, distributed teams (like field executives or medical representatives) to meet high-volume targets.
- Demonstrated ability to navigate government bureaucracies (NHA) while maintaining the agility and speed of a startup environment.
- Technical & Analytical Skills:
- Strong analytical mindset with the ability to interpret complex data sets and translate them into actionable performance reports.
- Familiarity with Agile methodologies or PMP standards for managing long-term infrastructure and technology projects.
- Communication & Negotiation:
- Excellent interpersonal skills with the ability to act as a bridge between high-level government stakeholders and internal technical teams.
- Ability to work autonomously and take full ownership of a critical business function.
